TechMedia and Broadsign partner to power the future of Retail and Out-of-Home Media

TechMedia is proud to announce its partnership with Broadsign, the industry’s leading digital out-of-home (DOOH) content management system (CMS), reinforcing our commitment to delivering seamless, scalable, and high-performance retail and out-of-home (OOH) media networks.

Through the partnership, TechMedia has successfully integrated Broadsign’s CMS into high-profile projects, including its collaboration with QIC and oOh! media, as well as the ongoing rollout of the Metcash retail media store network.

These integrations have demonstrated Broadsign’s ability to provide a robust, reliable, and future-proof solution that supports dynamic, data-driven content delivery across a diverse range of retail and OOH environments.

General Manager of TechMedia, Dan Carrapetta, said Broadsign is the most stable, proven and reliable CMS platform for retail OOH and retail media networks.

“Broadsign’s automation, flexibility, and scalability ensure that our partners and clients can deliver impactful, real-time messaging at scale, while maintaining operational efficiency,” said Mr Carrapetta.

Ben Allman, Regional VP of Sales at Broadsign said, “TechMedia has a proven track record in delivering innovative tech solutions for some of Australia’s most recognised brands. By partnering with the leading platform in Out-of-Home (OOH) and In-Store Retail Media, Broadsign, TechMedia can further enrich customer experiences and deliver operational efficiencies for the likes of QIC, Metcash and others.”

TechMedia’s deployment of Broadsign’s technology has already yielded strong results, enabling frictionless ad scheduling, advanced targeting capabilities, and enhanced audience engagement across various retail and commercial environments.

Mr Carrapetta said, “As retail media continues to evolve, TechMedia remains committed to pushing the boundaries of what’s possible in digital signage and programmatic OOH. Our partnership with Broadsign ensures that we stay at the forefront of innovation, delivering next-generation media solutions that enhance customer experiences and drive measurable outcomes for brands.”