Triggering Amber Alerts
Technology, the internet and broadcast media all play an important role in this exceptional community service. The alert will ask anyone with information that could help police locate the child to immediately call a dedicated hot line number.
The aim is for the alert to receive wide spread publicity through traditional media outlets, social media, transport agencies and digital road signage.
When the Queensland Police Force issue an Amber Alert the emergency message will immediately be activated and take over a network of outdoor digital billboards.
This emergency messaging was made possible by using the Event Trigger feature supported by the Scala Platform.
||Major Outdoor Digital Signage Network
||Scala, Content Delivery, Digital Media Device