Groundbreaking Mobile Analytics and Mobile Advertising Company Complements STRATACACHE’s Shopper Engagement Portfolio
SYDNEY, Australia, Sept. 28, 2017 - The whole team at TechMedia is very excited by Walkbase becoming part of the growing STRATACACHE and Scala family. As analytics and data play an ever increasing role in the delivery of targeted digital media in-store, our development team sees enormous potential by uniting Walkbase’s technology with the Scala platform. “With the Digital Signage industry increasingly using AI and data analytics optimised targeted message delivery, Walkbase’s ability to provide meaningful live data to Scala compliments our unique content playback engine’s ability to act in real-time on these live insights” said Norman Cantrell, Managing Director of TechMedia.
DAYTON, Ohio, Sept. 27, 2017 – STRATACACHE today announced it has added Walkbase to its family of complementary digital media/ad tech solution companies, expanding their industry leading global footprint of scalable, high performance marketing technologies. Walkbase, based out of Finland, is a pioneer in highly advanced in-store marketing and analytics for smartphones and was lauded by Gartner Group in 2015 as a “Cool Vendor.” Their real time software stack enables shopping experience personalization through highly advanced mobile tracking, mobile messaging and artificial intelligence based mobile ad targeting systems. Walkbase’s world class solution directly aligns with the STRATACACHE customer experience strategy – helping retailers and brands drive highly targeted, relevant experiences based on deep shopper insights and shaped by a customer’s online identity.
The Walkbase solution uses existing in-store technology – such as WiFi enabled devices and access points, digital signs, sensors and beacons – to understand precisely how customers behave in stores, in real time. The solution then ties that behavior to their online persona, enabling every message, via the digital sign or mobile device, to be tailored to the relevant interests of the consumer. Every aspect of the customer’s experience can be anonymously analyzed, customized and mapped – from moving throughout the store to what’s being viewed and, ultimately, what results in a sale.
“The holy grail of advertising for our retail clients is tying a mobile persona to a buying history and making that actionable in store via digital signage and mobile engagement. This 360-degree view of the customer – linking online interests to in-store behavior – is what makes Walkbase so valuable,” said Chris Riegel, CEO of STRATACACHE. “I have been in the tech industry for 25 years, and this is one of those moments when you realize the power of a specific technology to help a customer deliver on their vision. I was absolutely blown away with what the Walkbase technology brings to our customers. We will help physical retailers fight back against Amazon and Google by marrying online activity and in-store behavior at the point of decision.”
Deep behavioral insights tied to online identity and in-store transactions allow retailers to use the STRATACACHE platform to create experiences that engage customers via any device they choose, such as a digital sign, tablet or smartphone. They can then target relevant messaging based on the customer’s persona. Further, utilizing Walkbase’s robust, modular analytics dashboard and advanced artificial intelligence algorithms, retailers and marketers can confidently automate highly targeted messaging in real time.
“The fit between Walkbase and STRATACACHE could not be better culturally, as well as the alignment of our complementary technologies and meeting customer goals,” said Tuomas Wuoti, Walkbase CEO, commenting on the core team’s excitement at joining STRATACACHE. “We believe it is the perfect platform to take the Walkbase technology and offering to the next level of global scale.”
Walkbase will continue to operate as a business unit within STRATACACHE with API interfaces to all key STRATACACHE products. STRATACACHE will demonstrate the Walkbase technology for the first time in January 2018 at the National Retail Federation trade show (NRF’s BIG Show), being held in New York, January 14-16.
STRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – www.stratacache.com, following us on Twitter @STRATACACHE