Using Scala software supplied by Techmedia, APN Outdoor’s advertisers have access to a template to create and customize the look and feel of their content. Once completed, APN Outdoor can schedule it to run within 24 hours. Advertisements run for 7.5 seconds, allowing for eight different ads to appear in a 60-second loop. The images are projected onto 147 Barco SLite 10XP FX LED tiles, which are dustproof and waterproof to withstand Melbourne’s hot and wet weather.

“When looking for partners on this project, we considered factors ranging from reliability, durability and the capability to expand into a nationwide network,” said Paul McBeth, APN Outdoor’s General Manager, Marketing. “Most importantly, we found that Techmedia and Barco had an international track record, and they had experience with comparably sized projects.”

“Based on the flexibility and scalability that APN Outdoor was looking for with this project, we knew that Scala software would give them everything they needed and more,” said Norman Cantrell, Techmedia’s Managing Director. “We were able to train APN Outdoor’s staff within days, and the Barco team was also easily trained to manage the player component that attaches to its screen.”

The outdoor sign has featured advertisers ranging from Foxtel and Coca-Cola to Sony and Audi, and many others have reserved space through the rest of 2009. APN Outdoor plans to continue investigating opportunities for digital signage in the Australia out-of-home advertising industry.