SYDNEY: Leading Outdoor media provider, APN Outdoor, is proud to announce it has teamed up with UM and News Corp to create a localised, real-time digital campaign to promote News Limited’s new Masthead + campaign.
Featuring News Corp titles such as The Daily Telegraph / The Sunday Telegraph (NSW), Herald Sun / Sunday Herald Sun (VIC), TheCourier-Mail / The Sunday Mail (QLD) and TheAdvertiser / Sunday Mail (SA), the campaign has been designed to promote the benefits of paid digital subscriptions and drive uptake.
Running on select Elite screens from the APN Outdoor digital portfolio, across Sydney, Melbourne, Brisbane and Adelaide the campaign can also be seen on the recently launched XtrackTV network in Sydney and Melbourne, utilising RSS feeds to create real-time sports, news and entertainment updates.
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