SYDNEY: With the Rio 2016 Olympic Games underway and the medal tally growing for the @AusOlympicTeam, APN Outdoor are bringing the latest from Rio, medal updates, social feeds and a running leaderboard to the streets of Australia through the power of Digital Outdoor.
Embarking on a long term partnership earlier this year, APN Outdoor and the Australian Olympic Committee had the joint vision of sharing the Olympic Spirit with the Australian community in a way they had not yet explored until this year. Engaging APN Outdoor as a media partner has allowed the Australian Olympic Team to communicate with Australians when they are out and about, on the road and in their local communities. The ability to showcase and congratulate Aussies athletes, from their moment of selection to their results straight from Rio, and share this in near real time with the fans and supporters back in Australia, adds an exciting element to this year’s Olympic campaign.
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