Sydney Motorsport Park, known for its FIA Grade 2 license and popularity among motorsport enthusiasts, has embarked on a groundbreaking 10-year investment partnership with PMY.

PMY has contributed $4 million to create an innovative in-venue digital experience, the first of its kind in the Asia-Pacific region. The Australian Racing Drivers' Club (ARDC), which operates the government-owned racing circuit, collaborated with PMY on this transformative project. The project involves the installation of state-of-the-art LED displays and integrated television and lighting systems throughout the FIA Grade 2 Circuit. Key features include a massive 45-square-meter welcome screen, four double-sided elevated cantilever LED boards measuring 12 square meters each, and 144 meters of pit straight LED screens facing Brabham Straight. These advancements will revolutionize the motorsport experience, elevating the on-track atmosphere for visitors and providing brands with extensive exposure and engagement opportunities during live events and broadcasts.

Additionally, PMY's Smart Operating Platform, powered by Intel back-end technologies, will be deployed at Sydney Motorsport Park. This platform integrates various technologies to offer operational and crowd intelligence solutions. It enables venue management to monitor technology, analyse data, automate communications and operations, and predict future crowd behaviours. By harnessing these capabilities, the platform enhances operational efficiency and facilitates informed decision-making at the venue.

ROLE: DIGITAL MEDIA SOLUTION INSTALLATION & ONGOING MAINTENACE

- Digital media technology installation
- Network operations centre support
- Content network support
- Content management system
- Systems and data integration
- Data integration development