Analytics

Audience Measurement

TechMedia provides Quividi, an extraordinary audience measurement solution developed to measure the impact of your out-of-home communication: from Digital Signage networks (DOOH) to traditional POP material and posters, the Quividi solution can be deployed in retail stores, malls, agencies, boutiques, transportation hubs, restaurants and even museums. TechMedia has been working with Quividi to integrate it seamlessly with our Scala platform for real-time and post analysis use.  

Using a simple video sensor, Quividi uses proprietary image processing technology to count actual viewers and overall opportunities to see (OTS) while accurately measuring attention times and dwell times and estimating the gender and age distributions of the audience watching your Scala screens.
The same technology is used to count passages, so as to know the footfall in key places.

This entirely anonymous set of metrics is made available in real time for your applications to adapt dynamically to its current audience. At the same time, it is securely uploaded to an online datamining application allowing you a precise analysis of your communication solution at all levels of detail: at any time, you’ll know exactly how well you’re doing and you will be able to improve your ROI.

The Quividi solution is available as a software application installed on TechMedia's range of Scala Media Players or as an all-in-one device to measure the strength of your media and the impact of your messages.

Advanced Analytics

scala.com – advanced analytics/audience measurement

http://scala.com/interactive/additional-features/advanced-analytics/

Scala iS, It’s What’s Next

Scala iS can help you understand exactly what customers want to buy even before they do. Scala iS transforms historical market data and live third-party data streams into marketing messages that boost your chances of making a sale. By incorporating advanced analytics into your digital signage technology, you can…

  • Automatically adjust messaging to reflect customer habits and trends based on pricing and weather changes, environmental factors, time of day, day of the week and season of the year
  • Maximize profits or reduce inventory by understanding what is likely to happen next, according to your specific business goals and objectives
  • Highlight the messages that really reflect what potential buyers want or need to see along with what you want to accomplish
  • Use the automated system learning feedback mechanism to optimize your messages and maximize sales
  • Automatically tweak the message as the audience and environment changes, especially if you also employ instant audience measurement technology