FLIGHT CENTRE TRAVEL GROUP
Flight Centre Australia, one of the world’s largest international travel outlets, wanted to modernize retail stores by introducing digital signage.
Currently found on 700 in-store and street-facing screens in 300 stores using 600 players. Powering screens of varying shape and size, including video walls and 84” 4K displays. Displaying full-motion videos selected by sales associates to specifically target current in-store audiences. Integrating real-time data feeds for foreign exchange currency rates and dynamic airline ticketing prices. Proven successful with anonymous video analytics showing an 89% increase in views and a 52% increase in attention time from the paper signs to the digital signage.
||Flight Centre Travel Group
||2014 - 2016
||Scala, Digital Media Device