DSE Booth solution showcase recap:
This year Stratacache showcased a number of Scala driven solutions on the Stratacahe Booth and TechMedia were there to meet with potential Australian customers looking for digital marketing solutions.
We’re diving into the analytics that give retailers an unprecedented level of in-store knowledge, showing how our technology gathers, analyzes and gives actionable, real-time insight into in-store behaviors and preferences as well as business intelligence data. We’re answering questions such as: How well do you know what’s happening in your store? How are shoppers spending their time and money? How effective are your marketing campaigns?
Personalisation at scale
Our interactive fashion wall brings a digital shopping experience — complete with full curated looks and apparel details — into the store. Shoppers use the wall to browse products or explore complete “looks,” based on their own selected preferences. After browsing, the shopper can easily send selected items to a dressing room, add to their cart for in-store checkout or enter their phone number to receive a text message “wish list.”
This kiosk-based solution guides shoppers through a luxury or high-value purchase, offering component comparison and upsell opportunities along the path to purchase. Information captured during the kiosk interactions, including gender, age and sentiment, helps sales associates cater to individual needs and deliver smart service and a more personalized shopping experience.
The Stratacache in-booth emerging technology theater will feature live demonstrations of practical, multi-user, real-time, collaborative VR. The demonstrations, running at intervals throughout the day, will highlight use cases and tooling specific to digital signage involving retail, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations.
Provide convenience and improved speed of service for loyalty app users in the drive thru. Using our own dual-screen, ruggedized outdoor digital display and sensor technology, our smart drive thru solution identifies app users and delivers a personalized experience to loyal customers, building a stronger relationship with the guest and inspiring repeat visits. Our window display is triggered to display one-to-one personalized messaging, upsell promotions and loyalty rewards when the customer pulls up to the outdoor digital display.
his QSR-focused ordering queue solution, featuring STRATACACHE’s own all-in-one touch screen tablets, streamlines the ordering process with customer-facing tablets in a range of sizes, from 11.5 to 32 inches. Order automation ensures accuracy while freeing up associates for other tasks including guest experience. An additional associate-facing tablet helps with order preparation and customer interaction.
STRATACACHE’s in-house hardware solutions are on display including a full range of media players and content acceleration device. The five full-feature media players powering our booth (Scala Media Player-L, Scala Media Player-S, Scala Media Player-SP, STRATACACHE NG-2 Media Player, and STRATACACHE NG-4 Media Player) are engineered for performance, stability and capability to suit every need. The Content Accelerator optimizes digital signage experiences by guaranteeing reliable, timely delivery of content to digital signage players.
The Statacache in-booth theater features a daily line up of digital signage industry experts offering insights into topics such as the manufacturing side of digital signage use across the industry, implementing cross-industry interactive solutions and experiences into all verticals and what to look out for in the world of emerging technology.