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The Video referee system is a great sponsorship opportunity for any sporting organization. In most cases the video referee decision is very integral the the flow of the game and is often the difference between winning and loosing the game. The television broadcaster will generally focus on the stadium’s super screen in order to convey the decision made to the audience at home. One could say that everybody at the stadium and watching on television is glued to the screen during the decision process. This can be a very valuable soft advertising opportunity.
TechMedia Digital Systems has provided Video Referee systems for the following:-
- National Rugby League
- Cricket Australia
- Super League
The Video referee system uses today’s digital video standards allowing it to be updated with new content such as sponsorship logos and one-off promotions.
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