Profile

March 13, 2008

Scala, the leading provider of end-to-end digital signage software, today announced that Scala Certified Partner, IDS Menus™, leading supplier of Digital Menu Boards, successfully installed its digital menu board system at Foodstuffs, located in Chicago, Illinois. Foodstuffs provide gourmet foods and services to the Chicago, Illinois area. They currently have four locations in Illinois and have been in business for over 25 years. Foodstuffs prides itself in providing their customers with top quality homemade appetizers, soups, entrees, salads, sauces, breads and pastries. Fresh seafood, quality meats, custom made sandwiches, and the ability to build your own salad is also found at Foodstuffs.

Two 42-inch LCD screens were installed on pivoting wall mounts in the food court of the Merchandise Mart in Chicago, Illinois. IDS Menus was called upon by Foodstuffs to provide a mix of digital content such as menu pricing, combination meal offerings, and instructional graphics illustrating how customers can create their own beverages. Foodstuffs enlisted IDS Menus' marketing expertise with the choice and placement of different menu items. The profit potential for Foodstuffs was maximized by strategic placement of their more profitable items.

Eve Feldman, Vice President/COO, explains why Foodstuffs chose IDS Menus to complete their digital menu board system and how IDS provided them with a superior customized solution. "Foodstuffs chose IDS Menus to produce its digital menu boards because their experience in the foodservice industry is unparalleled relative to their competition. The customer service that I received before, during and after the order was placed was second to none. IDS' team of graphics and sales professionals assisted me in customizing the design, look and feel of the menu board system so that it yields the best results for my store. Foodstuffs is very satisfied with the selection of IDS Menus' digital menu board system and we anticipate doing business with IDS in the future."

Linda DiMarco, Creative Director at IDS Menus, adds more about the Foodstuffs project. "Foodstuffs is located in such a fast-paced environment, it was imperative that the design stand out and capture customer attention. We incorporated large, appetizing food footage and a very clean menu design so that customers didn't get confused. We were also able to maximize screen real estate by having menu items transition in and out - this would never have been possible with static menu boards."

About Scala, Inc.

Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner ! Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners.

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